Hyundai Motorstudio Goyang is an immersive auto theme park created by Hyundai Motor Company. Since opening its doors in 2017, more than 400,000 people have visited the facility. Bringing together the concepts of “motor” and “studio,” to represent both automobiles and the idea to create a new culture, the studio offers a new experience on automobiles that goes beyond seeing cars as just a means of transportation but as a life partner. Expert “gurus” provide guided tours for an informative and entertaining journey through the automotive world, from how cars are manufactured to their various functions. Visitors can also climb inside the latest Hyundai Motor models. The sophisticated and expansive space has hosted various shows of local and overseas artists, concerts, new car launches and company events. Facilities include a 300-seat multi-purpose hall, the Level 1 Showcase equipped with a full-scale LED video and a roof terrace that can host outdoor performances and banquets.